LIVE 
FOR 
LIFE​​​​​​​

OPEN BRIEF
CATEGORY: NEW TALENTS
OJO DE IBEROAMÉRICA
-
2020
Coca-Cola, sponsor of the brief, asked for an idea to solve a business problem of a neighborhood food and beverage establishment. Under this request was how we thought of helping the emblematic and familiar business "Lo de Pepe Club". 
They had a problem, under the context of the pandemic, consumers did not trust that they were respecting the sanitation protocols in the kitchen of the restaurants. This caused them not to receive orders and the demand dropped abruptly. That's how we came up with the idea of using a tool like Instagram live. A live feed to bring a restaurant to life.     
Ojo de Iberoamérica 2020: 01 Bronze
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CASE STUDY
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