OLYMPIC
ANTI SEX BAN
KIT
CLIENT: TULIPÁN
AGENCY: BBDO ARGENTINA
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2021
Since 1988, Olympic athletes have been given a large supply of condoms to use during competition.
But in Tokyo 2021, due to the pandemic, the Olympic committee prohibited sex between athletes so as not to break the health bubble. With how important sex is for athletes! Relieves tension, relaxes the mind and increases self-esteem.
But in Tokyo 2021, due to the pandemic, the Olympic committee prohibited sex between athletes so as not to break the health bubble. With how important sex is for athletes! Relieves tension, relaxes the mind and increases self-esteem.
For this reason, being the most important sexual care brand in Argentina, we decided to do everything possible so that Argentine athletes can compete at the highest level without being affected by this.
Argentinian Creative Circle Diente 2021: 02 Silvers + 01 Bronze
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CASE STUDY
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